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    Start Over Publication Year 2000 Subject Term commodity promotion

    3. America's sacred cow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Butler, Matilda (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
    Notes:
    Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    4. Are assessments for generic advertising optimal if products are differentiated?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crespi, John M. (author) and Marette, Stephan (author)
    Format:
    Conference paper
    Publication Date:
    2000-07-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09051
    Journal Title Details:
    21 pages
    Notes:
    Selected paper for American Agricultural Economics Association (AAEA) Annual Meeting, Tampa, Florida, USA July 30-August 2, 2000

    10. Do farmers get an equal bang for their buck from generic advertising programs? A theoretical and empirical analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Chung, Chanjin (author)
    Format:
    Journal article
    Publication Date:
    2000-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22305
    Journal Title:
    Journal of Agricultural Economics
    Journal Title Details:
    25(1) : 147-158
    Notes:
    Analytic results indicate that producers having less elastic supply response capture more benefits per dollar expended than producers with more elastic supply response.