21 pages, Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and animated social media advertisements. This study identified respondents’ attitudes, social norms, age, and internet use to be significant predictors in their intent to purchase floral products. Recommendations from a theoretical and applied perspective are discussed within relation to the study’s findings to advance strategic advertising in the floral industry.
33pgs, Spumante wines produced in Sicily region (southern Italy) have sensorial characteristics significantly different from those produced in other Italian regions, because of the great differences of terroir. Offering a product included in a coherent and consistent context allows consumers to differentiate in the marketplace. The aim of this study is to propose solutions for Sicilian wineries for positioning Sicilian Spumante in the market, based on empirical data. Moreover, it was investigated whether a positive experience in a context consistent with the Sicilian sparkling wines could influence consumers’ consumption intentions. A blind sensory test was performed by 146 expert wine tasters. Opinions regarding sensorial quality, value, and suitable selling place for all wines tasted were investigated. Out-of-context and in-context preferences were analyzed. Development of the unipolar model to describe the stimulus-organism-response (SOR) process was attempted. Findings contribute to experiential marketing actions for other iconic wines and wine regions.
Online from publication issue. 3 pages., Article summarizes findings of the 16th annual "Power of Meat" survey funded by the Food Industry Association (FMI) and the North American Meat Institute's (Meat Institute) Foundation for Meat and Poultry Research and Education. Focuses on beef, pork, and poultry consumption in the context of the COVID-19 pandemic.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12188
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Online via AgriMarketing Update. 2 pages., Summary of results from a Farm Journal Pulse Poll asking farmers what farm technology they wish to invest in first if they were to win the lottery. The top choice was variable-rate application technology with 31% of the responses (out of a total of 577 farmers). Four other technologies ranked lower.
Online from publisher. 3 pages., The chief merchandising office of a New-York-City-based online grocer, FreshDirect, describes methods used for successful online food shopping experiences for prospects and continuing customers. He observes that more than 30 percent of the grocer's customers shop exclusively from their "re-shop" baskets. However, he explains ways used to give customers reasons to branch out from their normal baskets.
USA: International Food Information Council Foundation, Washington, D.C.
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Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12150
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Online from publisher. 45 pages., Report of findings from a probability survey of 1,199 American parents and caregivers ages 18-80 regarding children ages 2-10. Aspects involved knowledge and understanding of dietary recommendations, behavior associated with feeding this age group, sources of information when making dietary decisions, purchasing habits when food shopping for children, areas of concern when feeding this age group, and areas of need for additional science-based information when feeding this age group.
Online from publication. 1 page., Brief review of research reports indicated that beef demand has remained strong to date, online ordering for both groceries and meat ordering is likely here to stay, and positive consumer perceptions of beef increased during the pandemic.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12142
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Online via AgriMarketing Weekly. 1 page., Brief summary of findings from a data analysis by Catalina Marketing based on consumer behavior during the past year of the pandemic. Findings concluded that "several categories have experienced strong sales spikes, while others continue to struggle." Eight of the 15 top categories of sales growth during the past year involved food or beverages offering convenience and/or comfort.
Online from publication. 5 pages., Summarizes findings of a survey among members of a nationwide consumer panel. Charts identify ranked percentages of respondents who had bought 20 fruits and 20 vegetables during the past 12 months.
