Study reports what consumers are purchasing, and not buying, during pandemic

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2021-03
    URL:
    https://agrimarketing.com/ss.php?id=135105
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12142
    Subject Term:
    buying behavior, consumers, consumption, decision making, drink, expenditures, food, trends, pandemic, and COVID-19
    Notes:
    Online via AgriMarketing Weekly. 1 page., Brief summary of findings from a data analysis by Catalina Marketing based on consumer behavior during the past year of the pandemic. Findings concluded that "several categories have experienced strong sales spikes, while others continue to struggle." Eight of the 15 top categories of sales growth during the past year involved food or beverages offering convenience and/or comfort.

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