6 pages, Extension professionals are skilled at connecting with community partners and community members to identify needs and address challenges. This paper outlines how Extension professionals quickly responded to address rising rates of food insecurity in a rural Tennessee County during the COVID-19 pandemic. Through an extensive network of state, regional, and local partners, Extension professionals and partners planned and implemented mobile food distributions through the United States Department of Agriculture’s Farmers to Families program. These Extension-led efforts resulted in sustainable, community-driven initiatives to improve food insecurity. Lessons learned can help Extension professionals respond to emerging needs.
7 pages, The uncertainty caused by the COVID-19 pandemic had a profound negative impact on volunteer mental health and well-being. We surveyed local non-profit organizational leaders about their practices toward addressing volunteer well-being and mental health during the COVID-19 pandemic. Study results indicated that while over a quarter of organizations did nothing to address volunteer well-being, other organizations utilized several approaches, including one-on-one and group meetings, program implementation, office culture investment, task assignment, and information dissemination. These findings provide valuable insight for Extension educators to develop community mental health and well-being programs to assist non-profit organizations' response to future uncertainty.
16 pages, School-Based Agricultural Education teachers faced a unique challenge during the COVD-19 pandemic as they continually tackled state and local health mandate decisions while teaching technical skills in a variety of settings, advising FFA chapters, and supervising work-based learning experiences. These challenges could influence teacher motivation in a variety of ways. Thus, the purpose of this study was to explore the essence of SBAE teacher motivation during the shared trauma of the COVID-19 pandemic. This phenomenological study consisted of eight solo interviews and two focus group interviews (n = 14) that focused primarily on teachers’ motivation within their teaching role. Participant responses resulted in four themes: 1) stronger teachers emerging from the chaos, 2) triumphs and challenges of working with students in the three-circle model, 3) always the scapegoat, rarely allowed to graze, and 4) forced reconciliation of work-life priorities. These themes consisted of both motivational and demotivational factors in the teachers’ past year, and provide insight for state staff, teacher educators, and professional development providers as they support teachers as the pandemic continues.
4 pages, The Covid-19 pandemic has been highly disruptive to Extension programming. Online programming has emerged as one of the primary approaches for maintaining engagement with the communities and populations Extension serves. Some have even suggested that it might become the default programming method, even after it is safe to return to in-person programming. In this commentary, I discuss some of the current limitations and challenges inherent in online-only programming -- ones that are often overlooked by Extension personnel. Further, I discuss key factors that Extension personnel should take into account when considering online programming for any future professional efforts.
21 pages, Women empowerment and gender equality have been found to be statistically significant and positive predictors of global agricultural development. Therefore, reducing gender disparities can encourage economic progress and growth in developing nations. As such, determining effective ways to stimulate social progress and women’s empowerment has emerged as a critical need. One strategy used to raise the public’s consciousness about gendered issues in Thailand has been through mass media. In response, this study aimed to (1) determine to what extent Thailand’s newspaper coverage focused on topics related to women and the agricultural industry; and (2) describe how women in agriculture have been portrayed in newspaper coverage since the introduction of Thailand 4.0’s policy in 2016. Using a qualitative content analysis of Thailand’s newspaper coverage of women in the agricultural sector, four themes emerged: (1) economic policy implications for Thailand’s agricultural system; (2) human rights; (3) women entrepreneurship and leadership; and (4) agricultural development. Therefore, this study concluded that newspaper coverage of women in agriculture was diverse and conflicting – a finding not previously reported. The findings also revealed that women in agriculture have been underrepresented in newspaper publications historically. Moving forward, we provided critical implications for how future research, theory, and practice can depict women in agriculture more positively in the newspaper media.
24 pages, The popularization of social media and an increased interest in local food has led to the need for an online presence of direct-to-consumer agricultural producers. The COVID-19 pandemic quickly pushed the transition from traditional marketing practices to digital marketing practices, further emphasizing the importance of an online presence for small businesses. To better understand the perceptions of direct-to-consumer agricultural businesses, this study sought to understand the current use of social media and online communication and the challenges faced, related to social media and online communication, among these producers. Ten direct-to-consumer agricultural business personnel were interviewed to examine their social media and online communication use. Direct-to-consumer agricultural businesses are using Facebook as a primary social media platform and finding time to focus on social media and online communication is a challenge for agricultural personnel. A website is important to direct-to-consumer agricultural businesses, however many do not currently have a website. Direct-to-consumer agricultural businesses believe social media and an online communication are important to the growth and success of the business and are interested in educational materials and professional support to improve their online presence.
19 pages, Agricultural extension service delivery remains pivotal in disseminating contemporary and innovative agricultural information, and the training and capacity building of farmers; all of which are critical to increased farmer productivity. There are several agricultural extension methods used by extension field officers to engage their target farmers; some of the contact methods used, like the individual and group methods amongst others, necessitates close interactions between both parties. As such, physical contact between persons cannot be avoided. In the current spate of COVID-19 threats to global health, there is a possible risk of human-to-human transmission of the disease. Some temporary measures like social distancing and the ban of gatherings are currently utilised by many countries to mitigate the rapid spread of the virus. The findings of several research reports showed that these restrictions negatively impacted agricultural extension service deliveries. This paper, therefore, reviewed alternative media delivery mechanisms as a probable palliative measure in sustaining the continuous delivery of agricultural information to farmers. The paper recommends intensifying the use of the electronic extension (E-extension) system. The mobile and computer/web-based platforms should be significantly harnessed (where applicable), while concurrently promoting the intense use of print media, radio, television, agricultural documentaries and instructional videos.
14 pages, Since the start of the COVID-19 pandemic in March 2020, the U.S. and other countries around the world saw a dramatic increase in the number of people starting pandemic gardens. In this article, the authors use rhetorical framing analysis to explore how news coverage of this gardening boom presented the illusion of control framed around the themes of economics, food sovereignty, physical and mental health, and community and connection. It concludes with a discussion of how these four themes offer an overly-optimistic view of gardening that deemphasizes sustainability, focuses on processes over harvests, and ignores food chain inequities.
