Farm Journal survey reports technology investments producers want to make

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2021-03
    URL:
    https://agrimarketing.com/ss.php?id=135606
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12188
    Subject Term:
    adoption, adoption behavior, attitudes, buying behavior, decision making, farmer attitudes, farmers, farming methods, perceptions, technological advancement, and farming equipment
    Notes:
    Online via AgriMarketing Update. 2 pages., Summary of results from a Farm Journal Pulse Poll asking farmers what farm technology they wish to invest in first if they were to win the lottery. The top choice was variable-rate application technology with 31% of the responses (out of a total of 577 farmers). Four other technologies ranked lower.

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