This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.
Kinnucan, Henry W. (author), Solomon, Hosanna (author), and Solomon: Post-Doctoral Research Assistant, Department of Agricultural Economics and Rural Sociology, Auburn University; Kinnucan: Associate Professor of Agricultural Economics, Auburn University
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06160
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 103-115
Myers, Lester H. (author / Chief, Food Marketing and Consumption Economic Branch, Economic Research Service, U.S. Department of Agriculture)
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06166
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 191-197
Gunter, Dan L. (author / Executive Director, Florida Department of Citrus, Lakeland, FL)
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06153
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 37-41
McCracken, Vicki A. (author), Moore, Danna L. (author), and Moore: Assistant Agricultural Economist, International Marketing Program for Agricultural Commodities and Trade, Washington State University; McCracken: Associate professor and Associate Agricultural Economist, Department of Agricultural Economics, Washington State University
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06164
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 158-171
