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    Start Over Publication Year 1988 Subject Term advertising

    1. Ad pages in farm publications for 12 months, 1987-86: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1988-01-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15671
    Journal Title:
    Advertising Age
    Journal Title Details:
    59(3):80
    Notes:
    1 p.

    5. Agricultural pesticide advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spickler, Larry (author)
    Format:
    Report
    Publication Date:
    1988-10-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03103
    Notes:
    Resources for agricultural editors from the manager of communications for the Agricultural Division of Ciba-Geigy Corporation. They include a news release (3 pages) about several new television commercials supporting the American farmer. A backgrounder (4 pages)identifies a variety of ways in which the company has portrayed a positive image about the business of farming.

    7. Commodity and brand advertising in the US orange juice market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Behr, Robert M. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and University of Florida; University of Florida; University of Florida
    Format:
    Journal article
    Publication Date:
    1988-11
    Published:
    USA: New York : John Wiley & Sons
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06187
    Journal Title:
    Agribusiness
    Journal Title Details:
    4 (6) : 579-589

    8. Content analysis of agricultural news and advertisements in daily newspapers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, C.P. (author), Singh, K.B. (author), and Singh, Shree Ram (author)
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14380
    Journal Title:
    Interaction
    Journal Title Details:
    6(3) : 35-45

    10. Flying below the radar : profits come from well-designed 'back-end' programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Damrow, Dick (author / Executive Vice President, Miller Meester Advertising Inc., Minneapolis) and Executive Vice President, Miller Meester Advertising Inc., Minneapolis
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03043
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(9) : 32, 36
    Notes:
    James F. Evans Collection