Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03046
Notes:
Teaching resources for the Seed Improvement Communications Workshop, Office of International Development, University of Illinois, Urbana, July 24-29, 1981. 13 pages., Tools for analyzing sponsors, situations and audiences to develop messaging, media and timing strategies for communications efforts by agricultural researchers and educators in various countries.
Retrieved online via LexisNexis Academic, 2 pages., Obituary of former director, Division of Information Programs, Extension Service, U.S. Department of Agriculture, Washington,D.C. Helped form the Association of Agricultural College Editors (ACE).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06719
Notes:
Doane Agricultural Service, St. Louis, Missouri. 13 pages., This document consists of data pages involving comparative farm periodical circulation, readership, reader-perceived usefulness and circulation x farm income, plus circulation trends (1964-1981) for selected periodicals in Illinois, Indiana, Iowa and Wisconsin.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06791
Notes:
121 pages., Unpublished manual for an introductory communications course taught by the author at Shippensburg State College, Shippensburg, Pennsylvania, and in an agricultural communications course at the University of Illinois, Urbana-Champaign.
Evans, James F. (author) and Woodis, Raymond A. (author)
Format:
Report
Publication Date:
1981-12
Published:
Indonesia: U.S. Agency for International Development, Jakarta, Indonesia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07315
Notes:
Paul Hixson Collection., U.S. Agency for International Development Project 497-0290, Report No. 8. 23 pages., This report covered activities proposed in connection with the Institut Pertanian Bogor/University of Wisconsin Graduate Education Project. It addressed communications support needs of Bogor Agricultural University, including equipment and space.
Saleem, M. Tahir (author), Bertilsson, G.O.B. (author), Arnott, G.W. (author), and National Fertilizer Development Centre, Planning and Development Division
Format:
Journal article
Publication Date:
1981
Published:
Pakistan: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Box 170 Document Number: D07766
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09590
Notes:
Delmar Hatesohl Collection, Memo from leaders of the Agricultural Editor's Office to deans and department chairs of the College of Agriculture, University of Missouri. 3 pages.
Delmar Hatesohl Collection, 1 page., Overview of findings from three farmers and an SF editor with consumers and members of the urban press in three U.S. cities.
Delmar Hatesohl Collection, Three members of the Missouri Young Farmers and Farm Wives Association conducted a three-day "Missouri Blitz" to tell consumers the farmers' side of the food story."
Delmar Hatesohl Collection, Describes messages conveyed and responses from consumers during visits with civic organizations and supermarket shoppers in three Missouri communities.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09620
Notes:
Delmar Hatesohl Collection, Publisher of this article is not identified., Author examines rural-urban understanding in the context of public concerns about animal rights, across the years. Offers six suggestions for those producing food, including advice to take a look at your production system and avoid responding with emotional arguments.
Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09627
Notes:
Delmar Hatesohl Collection, Mimeograph. 1 page., Brief biography of two-time Pulitzer Prize recipient as news bureau chief for the Des Moines Register and Tribune in Washington, D.C.
This file of materials is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign - "International" records section - folder identified as "OCIAC.", Agricultural Communications Program, University of Illinois, Urbana., This file contains organizing materials, a census form, a member list, and newsletter issues of this professional group within the International Affairs Special Interest Group of ACE. The expressed goal was to "support, strengthen, and develop agricultural communications production capabilities, training, and academic programs for our profession so its members can do the best possible communications job for agricultural development around the world.
Dahl, Delbert T. (author) and Read, Hadley (author)
Format:
Report
Publication Date:
1981
Published:
International: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10036
Notes:
This report is maintained in records of the Agricultural Communications Program, ACES College, University of Illinois > "International" section > "Philippines - UPLB" file., Project for Agricultural Communication Education Overseas (PACEO), University of Illinois. 14 pages., Summarizes consultancies involving (a)needs and opportunities for agricultural communication education in the Philippines, Indonesia, Thailand, and Egypt, (b) opportunities for regional academic networks in this discipline, and (c)observations from a novice international traveler to future novices.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10041
Notes:
This 1981 description is maintained in records of the Agricultural Communications Program, ACES College, University of Illinois, Urbana > "International" section > "Philippines - UPLB" file., Project file, Description of a pioneering university program in development communication through flyers and catalog descriptions.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Recommendations from a conference of communication and rural development experts representing countries in the Asia-Pacific region.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., "...for all their seeming importance, these continuous outpourings of government and foreign aid and the steady diffusion of developmental projects and innovations are only pallatives. Thus, the wheel of agricultural development must reel off with a farmer-oriented concept of development which gives prominent role to farmers' participation in programs which are supposedly designed for their upliftment. ... "How can farmers be mobilized to participate in their own development? Simply by the abolition of 'transmission mentality' in communication and its replacement with a more liberating type of communication that would contain more dialogue..."
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Excerpts from a survey of farm radio broadcasting in developing Asian-Pacific countries by United Nations Economic and Social Commission for Asia and Pacific (UNESCAP)
This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
