Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03022
Notes:
Report No. 154, Ronald Anderson's Primary Industry Survey, Collingwood, Victoria, Australia. 29 pages., Report of the author's visit to the U.S. examining developments in the use of computers in the marketing of primary products.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03024
Notes:
Report No. 155, Ronald Anderson's Primary Industry Survey, Collingwood, Victoria, Australia. 34 pages., Based on the author's visit to the U.S. to examine the application of computer technology in agriculture. Includes a variety of computer-based agricultural information services.
Crosby, Donald G. (author), Davis, Donald E. (author), Fries, George F. (author), Newton, Michael (author), and Osweiler, Gary D. (author)
Format:
Report
Publication Date:
1979-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03034
Notes:
Report No. 81 published by the Council for Agricultural Science and Technology (CAST), Ames, Iowa. 18 pages., Response from CAST to the Public Broadcasting System's NOVA program, "A Plague on Our Children," televised nationwide on October 2, 1979.
Paul Hixson Collection., Used as a teaching resource in an audio conference featuring home furnishing, Illinois Cooperative Extension Service, College of Agriculture, University of Illinois, Urbana-Champaign., Brief and nsightful analysis with practical suggestions.
James F. Evans Collection, Special report published in b&t, advertising, marketing and media weekly., Report contains 12 articles by staff and other contributors.
Mitchell, Glen H. (author) and Mitchell, Mark L. (author)
Format:
Report
Publication Date:
1979-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08730
Notes:
James F. Evans Collection, MW-35. Community Consumer Education Awareness Project sponsored by Virginia Polytechnic Institute and State University Extension Division in cooperation with the Title 1 Higher Education Act of 1965, Blacksburg, Virginia. 47 pages.
USA: SEA-Extension, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08732
Notes:
James F. Evans Collection, Three listings - one dated August 1979 and two dated December 1979. Documents deal with communications, teaching/informing methods and training/staff development.22 pages combined.
Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10056
Notes:
This brochure is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., 8 pages., A founding document for CARD, a Philippines-based association of professionals and practitioners devoted to the advancement of the communication profession.
2 pages., via database., Incentive advertising, the offering of
merchandise to encourage the purchase,
sale, or dealing in a particular product,
is an important part of the food industry's advertising effort. Approximately I
out of every 4 food promotion dollars is
spent on some form of an incentive offer. Coupons, which, by contrast reward
the purchaser with a discount, and
media advertisements which are both informative and image creating, account
for the remaining portion of the food
advertising bill.
4 pages., via database, Much attention has been focused
on the relationship between advertising and food prices. Critics argue that
advertising food products only increases costs-costs that consumers
ultimately must pay. Others contend
that the advertising is quite beneficial
from an information perspective, particularly in light of its relatively small
cost.
Newspapers are one of the principal means of advertising by the food
industry, second only to television. In
1978, almost $1 billion was spent for
newspaper ads by firms in the food
marketing system (foodstores, food
manufacturers, and eating and drinking places). These ads are read by
three out of every four consumers.
Among all retailers, grocery stores
rank third in the volume of newspaper
advertising purchased; food manufacturers rank fifth among all manufacturers.
USA: Office of Governmental and Public Affairs, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10721
Notes:
8 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Describes 25 guidelines from a project to improve the effectiveness of USDA charts.
USA: Office of Governmental and Public Affairs, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10785
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Report of a special periodicals task force. 50 pages., Contains task force analyses and recommendations on each of the 26 periodicals reviewed. In each case, the task force listed the purpose, audience, some particulars about the production and distribution of the periodical, an analysis of it from the viewpoint of the task force, and recommendations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11134
Notes:
29 pages., From the file, "India - G.B. Pant University," in the international program resources of the Agricultural Communications Program, University of Illinois., Prepared by the Department of Agricultural Communication, G.B. Pant University of Agriculture and Technology, Pantnagar (Nainital)., This document features implementation of this programme as part of a larger scheme to establish centres of advanced studies in India. The introduction describes needs for the described communication education programme, cited as unique since "no Institution in this country offers degree programme in this field."
1 page., From the "Indonesia - General" file of the international program records of the AgriculturalCommunications Program, University of Illinois., Notes from review of a journal article at the Gadjah Mada University Library.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36141
Notes:
Pages 11-24 in K.A. Dikshit, I. Boden, C. Donkor, S. Bonzon, H. Bernal Alarcon, J. Kostal and G. Powell, Rural radio: programme formats. Monographs on Communication Technology and Utilization 5, UNESCO, Paris, France. 94 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36142
Notes:
Pages 25-36 in K.A. Dikshit, I. Boden, C. Donkor, S. Bonzon, H. Bernal Alarcon, J. Kostal and G. Powell, Rural radio: programme formats. Monographs on Communication Technology and Utilization 5, UNESCO, Paris, France. 94 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36143
Notes:
Pages 37-48 in K.A. Dikshit, I. Boden, C. Donkor, S. Bonzon, H. Bernal Alarcon, J. Kostal and G. Powell, Rural radio: programme formats. Monographs on Communication Technology and Utilization 5, UNESCO, Paris, France. 94 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36144
Notes:
Pages 49-58 in K.A. Dikshit, I. Boden, C. Donkor, S. Bonzon, H. Bernal Alarcon, J. Kostal and G. Powell, Rural radio: programme formats. Monographs on Communication Technology and Utilization 5, UNESCO, Paris, France. 94 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36145
Notes:
Pages 59-66 in K.A. Dikshit, I. Boden, C. Donkor, S. Bonzon, H. Bernal Alarcon, J. Kostal and G. Powell, Rural radio: programme formats. Monographs on Communication Technology and Utilization 5, UNESCO, Paris, France. 94 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36146
Notes:
Pages 67-76 in K.A. Dikshit, I. Boden, C. Donkor, S. Bonzon, H. Bernal Alarcon, J. Kostal and G. Powell, Rural radio: programme formats. Monographs on Communication Technology and Utilization 5, UNESCO, Paris, France. 94 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36147
Notes:
Pages 77-94 in K.A. Dikshit, I. Boden, C. Donkor, S. Bonzon, H. Bernal Alarcon, J. Kostal and G. Powell, Rural radio: programme formats. Monographs on Communication Technology and Utilization 5, UNESCO, Paris, France. 94 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36300
Notes:
2 Volumes, "This study has been prepared for the Institut du Sahel, the Comite inter0etats de lutte contre la secheresse au Sahel (CILSS), Bamako, Mali."
Berthe, M. Adama (author) and Kante, M. Amadou Gagny (author)
Format:
Report
Publication Date:
1979
Published:
International: Afrolit Society, Nairobi, Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00520
Notes:
Pages 7-12 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00521
Notes:
Pages 15-17 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. The Fifth Biennial Afrolit Society Pan-Africa Literacy Workshop Report. Afrolit Society, Nairobi, Kenya. 93 pages.
Kanyogonya, Keith K. (author) and Hein, Charles T. (author)
Format:
Report
Publication Date:
1979
Published:
International: Afrolit Society, Nairobi, Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00522
Notes:
Pages 18-22 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00523
Notes:
Pages 28-39 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00524
Notes:
Pages 40-50 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00525
Notes:
Pages 51-59 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00526
Notes:
Pages 60-68 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00527
Notes:
Pages 70-73 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00528
Notes:
Pages 83-93 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes4; Folder: Presentations at Professional Meetings File Document Number: D01618
Notes:
Includes slides, Kerry J. Byrnes Collection, Annual Meeting of the rural sociological society,31 pages with 20 slides.
