USA: Kansas State Agricultural College Press, Manhattan, Kansas
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09192
Notes:
Pages 9-10 in Nelson Antrim Crawford (ed), Weavers with words: some verse and prose about newspapers and newspaper folk. Kansas State Agricultural College Press, Manhattan, Kansas. 47 pages.
USA: Kansas State Agricultural College Press, Manhattan, Kansas
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09193
Notes:
Page 26 in Nelson Antrim Crawford (ed.), Weavers with words: some verse and prose about newspapers and newspaper folk. Kansas State Agricultural College Press, Manhattan, Kansas. 47 pages.
Hayden, Victor F. (author) and Agricultural Publishers Association.
Format:
Article
Publication Date:
1922-06-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28854
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages., Describes a proposed campaign of publicity and advertising to promote marketers to advertise in farm periodicals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28855
Notes:
Agricultural Publishers Association Records, UI Archives., Printers Ink magazine editorial of January 26, 1922, cited in APA Special Bulletin. 1 page., Describes potentials for selling to farm women.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22492
Notes:
Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Presented at the annual meeting of the American Agricultural Editors Association, Chicago, Illinois, May 15, 1922. 7 pages., Discusses his view of relationships among editors, advertising departments of farm papers, and advertising agencies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22493
Notes:
Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Serial No. 8/3/80, Box 4, University of Illinois Archives., Special bulletin to APA members. 2 pages., Includes a letter to the president of the American Farm Bureau Federation expressing concern about reported occasions in which state farm bureau papers are competing for national advertising with commercial farm papers. Another concern involved inflation of circulation figures cited by state farm bureau papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22513
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin No. 46, page 3., Publisher expresses concern about Ditto Egg Tablets, claimed to be an egg laying tonic the value to which more than 100,000 poultry producers testify. Urges farm papers to scrutinize advertising copy carefully.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22514
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin No. 44, page 2., Reports inquiries from publishers about state Farm Bureau organizations that are considering publishing periodicals that sell advertising. Only one is doing so now, according to this report (Hoosier Farmer in Indiana), but others are reviewing possibilities. Author concludes: "On account of the loyal support given to the farm organization movement by farm papers generally, it would appear that farm bureau officials should not look with favor on any plan which might place farm organizations in the light of competitors to farm papers."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22515
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin No. 33, p. 2, Reports on complaints from seed marketers about state agriculture department publications which offer free advertising service. Cited as inappropriate use of taxpayer money.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22516
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin No. 33, p. 4, Cites a publisher urging farm paper publishers to "be very careful in handling the advertising of any concern connected with radio because there are so many unreliable machines, apparatus, in fact, individuals, that it would be a very easy matter to quite completely kill the radio business as far as farmers are concerned." Inferior sets being sold.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22517
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Special Bulletin, 2 pages., Reviews an article in Printer's Ink (June 8, 1922, p. 73), "How Gossard merchandises corsets to 12,000,000 farm women."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22518
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin 26, pp. 2-3., Cites a letter from the chairman of the Agricultural Press Committee of the American Association of Advertising Agencies noting that advertising agencies "do not hold themselves alert to the agricultural paper idea." Too much focus on markets in cities, too little on those in county seat towns in agricultural districts. Cites the low cost of farm paper advertising and urges advertising agencies to open-mindedly work with farm publishers to develop business.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22519
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Special Bulletin, 2 pages., Discusses the current capability of farm papers to handle color advertisements.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22520
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association. Article for Judicious Advertising. 2 pages., Refers to market information now available to farmers via radio and describes the positive financial condition of farmers. Urges readers to advertise to farmers through the agricultural press.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22521
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association. Special Bulletin. 2 pages., Reports on influence of the farm press in identifying the source of an anonymous survey designed to gain publicity and make misstatements against other tractor manufacturers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22522
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered at the Agricultural Departmental Meeting, Associated Advertising Clubs of the World, Milwaukee, Wisconsin, June 13, 1922. 7 pages., Provides an update about the life, activities, organizations and interests of farm women, the "sentimental side of the farm woman." Emphasizes buying activities and needs for product information. Emphasizes the value of farm papers.
A.I.D. Communications Media (author) and Pugsley, C.W. (author / Assistant Secretary of Agriculture, U.S Department of Agriculture)
Format:
Speech
Publication Date:
1922-05-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22523
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 15, 1922. 8 pages., Examines the role of farm papers in relation to farmers' organizations. Suggests that farm papers not be too antagonistic to such organizations and not exaggerate the benefits of them. Emphasizes the power farm papers have in regard to "the organization idea."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22524
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. 9 pages., Statement from C. W. Pugsley, Assistant Secretary, U.S. Department of Agriculture, related to reorganization of USDA publications for which he is responsible. Recommendations to USDA are from an Agricultural Editors' Association committee appointed a year earlier.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22525
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 8-12., Examines the relationship between state farm papers and national farm papers/magazines.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22526
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 12-16., Offers his suggestions and reports those of several advertising agency representatives he surveyed.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22527
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 16-23., Offers perspectives on the relationships between editorial and advertising interests of farm periodicals. Urges editors to cooperate with advertisers when it will best serve reader interests.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22528
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 23-29., Describes the editorial philosophy of the national farm magazine he edits. Argues that "human interest" is not merely a factor in publishing, but the fundamental factor. "Farming is not an end in itself. It is a means to an end - which is living."
Jardine, W.M. (author / President, Kansas State Agricultural College)
Format:
Speech
Publication Date:
1922-07-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22529
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Presented at the general session of A.A.C.W., Milwaukee, Wisconsin, June 12, 1922. Included in Agricultural Publishers Association, Special Bulletin of July 1, 1922, pp. 1-5., Urges advertisers to focus not only on what farmers buy, but also on helping them market what they produce. "I am firmly convinced that the marketing of farm produce in America is going to offer a steadily increasing opportunity for the expert in selling."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22530
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Personal memo to farm paper publishers, June 28, 1922. 3 pages., Urges farm publishers to invest in an Agricultural Publishers Association campaign to build closer connections with marketers and advertising agencies.
Via ProQuest Historical Newspapers. 1 page., Notes formation of the Farm Paper Bloc by 60 editors of agricultural publications attending a national agricdultural conference. Herbert Myrick of Springfield, Massachusetts, was cited as source.
Via ProQuest Historical Newspapers., "Quebec's better farming train, a veritable 'college on wheels,' has just completed its six weeks' tour of the Province and was visited by more than 100,000 persons."
