Agricultural Publishers Association Archives, Describes the content of an approaching short course, guided by suggestions from advertising agency representatives about topics of most interest.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22487
Notes:
Agricultural Publishers Association Record, Jul 1, 1920 - Jan1, 1921, Series No. 8/3/80, Box 3, University of Illinois Archives., Bulletin No. 182, page 2, Note of farewell after White served for five-plus years as managing director of the Association.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
Notes:
Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22479
Notes:
Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920. 5 pages., Describes types of advertising agents and problems involving them. "an incompetent advertising agency can destroy the average advertiser in one year." Calls for coordinated efforts to analyze the qualifications of advertising agents.
