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2. And still there is misunderstanding
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- White, Frank B. (author) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Journal article
- Publication Date:
- 1919-06-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28506
- Journal Title:
- Agricultural Publishers Association Weekly Bulletin
- Journal Title Details:
- 151 : 2
- Notes:
- Agricultural Publishers Association Archives, Representative of a lumber association reports: "It appeared to me that there was an organized effort being made in the farm papers to foster an attitude of suspicion and distrust between the farmer and the small town merchant who sought the farm trade." Issue involves role of mail-order marketing of farm supplies in competition with local businesses.
3. Baking powder advertising
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- White, Frank B. (author) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Journal article
- Publication Date:
- 1919-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28505
- Journal Title:
- Agricultural Publishers Association Weekly Bulletin
- Journal Title Details:
- 146 : 2
- Notes:
- Agricultural Publishers Association Archives, Marketer of baking powder objects to content of competitor's information being run in farm papers.
4. Color advertising
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- White, Frank B. (author) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Journal article
- Publication Date:
- 1919-03-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28503
- Journal Title:
- Agricultural Publishers Association Weekly Bulletin
- Journal Title Details:
- 143 : 2-3
- Notes:
- Agricultural Publishers Association Archives, Color usage in publication advertising is increasing, but "the results in many publications are unsatisfactory." Offers suggestions for use of better inks.
5. Helping advertising agencies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- White, Frank B. (author) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Journal article
- Publication Date:
- 1919-03-25
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28504
- Journal Title:
- Agricultural Publishers Association Weekly Bulletin
- Journal Title Details:
- 145 : 2
- Notes:
- Agricultural Publishers Association Archives, Describes effort to acquaint advertising agencies with the selling power of farm papers.
6. Record breaking
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- White, Frank B. (author) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Journal article
- Publication Date:
- 1919-02-25
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28502
- Journal Title:
- Agricultural Publishers Association Weekly Bulletin
- Journal Title Details:
- 141 : 4
- Notes:
- Agricultural Publishers Association Archives, "The advertising columns of Farm Papers are full to overflowing. Never in the history of the business has there been so much Farm Machinery advertising carried."