6pgs, A nationwide study was undertaken in China to understand why public interest has shifted away from agriculture and to discuss approaches that may help restore interest and support for agriculture. The study collected 2586 questionnaires from 242 cities in 31 provinces in mainland China. The results suggest that agriculture is still of public interest, but interest has shifted from traditional farming to the consumer perspective in food safety, nutrition and health, food security and agricultural history. Two groups in this study, the younger generation and those with college degrees, show less interest in production agriculture. The accelerating shift in population from rural China to urban areas explains why these two groups are less connected with agricultural issues. The authors contend that it is critically important to keep the urban population knowledgeable of the importance of agriculture and suggest ways to improve communication and support from this educated, city-dweller point of view in order to ensure a stable and secure future. The approach of science appreciation (ways to effectively communicate science to general publics) is proposed to effectively gain renewed interest and engagement with the public in the science of agriculture in order to optimize the needs and benefits from agriculture to society.
Moyo, Rachel (author), Salawu, Abiodun (author), and Department of Communication, North West University, Private Bag X2046, Mafikeng, 2735, South Africa
Format:
Online journal article
Publication Date:
2019-02
Published:
South Africa: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10129
7 pages., Via online journal., This study is a quantitative survey of communication media preferred by smallholder farmers resettled under the Fast Track Land Reform Programme (FTLRP) in the Gweru district of Zimbabwe. Data were gathered using a questionnaire and simple random sampling. Communication is integral to agricultural development, particularly so in the context of the FTLRP characterized by a dearth of information, education and training, ensued by the discriminatory command agriculture (Murisa and Chikweche, 2015). Farmers' preferences of communicationmedia in receiving agricultural innovations should be prioritised to improve agricultural communication andsubsequently, productivity, which is dire in Zimbabwe in the light of the continuing food insecurity. Thefindingsindicated that farmers prefer media that are stimulating and engaging such as television and demonstrations;convenient such as mobile phones and detailed such as books probably because the majority of them do not have training in agriculture. Demographic variables of age-group and education were found to be associated with communication preferences of some media. The study has implications for agricultural communication media policy. Beyond prioritization of farmers’preferences, a model of a multi-media approach to agricultural communication has been developed, that could widen communication reach if implemented.
18pgs, This analysis investigates the potential mechanisms and the practical significance of agricultural value chain development in a geographically challenging rural area of a developing country. Using data from a carefully designed primary survey administered in a hill and mountainous region in Western Nepal, we show that linking small-scale producers to regional and local traders can help increase income. Analysis of impact pathways shows that the positive impact on household income emerges through higher agricultural income, driven by higher sale volume at lower prices. Focusing on high value commodities in rural areas, where arable land is not always fully exploited or utilized, appears to lead to acreage expansion and some crop switching, contributing to higher supply albeit at lower prices. The positive impact on household income is practically significant; it helps improve household food security and asset accumulation. These findings are robust to alternative specifications. Targeted value chain interventions that strengthen and stabilize small-scale producers’ access to markets can contribute to rural poverty reduction via increase in agricultural income.
9 pages., Via online journal., Surgical piglet castration without pain relief has been banned in organic farming in the EU since the beginning of 2012. Alternative methods therefore need to be implemented that improve animal welfare and solve the underlying problem of boar taint. This paper explores German organic consumers' preferences for piglet castration without pain relief and three alternative methods. In an innovative approach using a multi-criteria decision making procedure, qualitative data from focus group discussions were compared with quantitative results from Vickrey auctions. Overall, participants preferred all alternatives to castration without pain relief. Different aspects influenced willingness-to-pay for the methods. Animal welfare was important for the evaluation of castration without pain relief and castration with anesthesia. Food safety played a major role for willingness-to-pay for immunocastration, while taste and, to some extent, animal welfare were dominant factors for fattening of boars. These differences should be considered when communicating the alternatives.
Pollard, Kelvin (author), Jacobsen, Linda A. (author), and Population Reference Bureau (author)
Format:
Book chapter
Publication Date:
2021-06
Published:
United States: Appalachian Regional Commission
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12620
Journal Title Details:
Online
Notes:
Includes a series of charts and tables detailing personal computer and cellular ownership statistics for each county in Appalachia., 26 pgs, The data contained in this Chartbook describe how residents in the Appalachian Region were faring before the COVID-19 pandemic began in March 2020. As such, these numbers do not measure the social and economic impact of the outbreak. The Chartbook data do, however, provide a benchmark: As data from the pandemic and post pandemic period are released in the coming years, these figures can serve as a point of comparison that ultimately can enable data users to better measure the pandemic’s effect on Appalachia’s social and economic dynamics.
16 pages, There is growing evidence that religiosity affects important socio-economic outcomes. A potential channel through which religiosity affects these outcomes is by shaping individuals’ risk preferences. We combine a lab-in-the-field experiment, survey, and focus-group discussions to investigate the effect of religiosity on risk-taking among rural people in Ethiopia. We find evidence that religious farmers are more risk-taking. The effect is likely driven by the trust/belief in God as the omniscient and just power in determining outcomes under uncertainty. This is further corroborated by results from follow-up focus-group discussions.
12 pages., via online journal., The study assessed the communication competence of agricultural extension workers in Benue State, Nigeria. Ninety-three respondents were selected and studied using stratified and random sampling techniques. Data were collected from the use of a well-structured questionnaire. The results obtained revealed that the majority (57%) showed a low level of communication knowledge/skill. Logit regression statistics showed significant effect of respondents’ educational qualification, work experience, and rank (salary grade level) on their communication competence at 5% level of probability. It is therefore recommended that Benue State Agricultural and Rural Development Authority should adequately train their staff so as to correct their low communication knowledge/skill.
14 pages, This paper seeks to assess the factors influencing the adoption of the improved crop management practices (ICMP) in Boane District in Mozambique. The study was carried out using a qualitative survey method with a semi-structured interview schedule. Regression analysis and Pearson correlations were used to analyse the factors, constraints, and opportunities influencing the adoption of the improved crop management practices. The study covered a sample of 50 households. The results of the study show that the majority of the farmers (68%) in the Boane District adopted the improved crop management practices, compared to those who did not adopt them (32%). According to the logistic regression analysis, two factors (age and access to credit) were significant (p<0.05) at the 5% level of significance with the adoption of ICMP, meaning that age and access to credit have an influence on the adoption of the improved crop management practices in the Boane District. The study recommended that the Agricultural Development Fund and the district development should solve the challenge of low financial investments, which is the major problem of most smallholder farmers, limiting their response to the production process, and to adopting the improved crop management practices in the Boane District.
25 pages., The study adopted survey research design. The population of the study consisted 1200 respondents comprising (staff of the Zamfara State Agricultural Development Project, FADAMA III Project, IFAD, Animal rearers and Farmers). Instruments of data collection used for the study were the questionnaire, interview and discussions. One thousand two hundred questionnaires were distributed to respondents and only 988 (82.2%) were dully returned and found usable. The results of the responses were interpreted using simple percentage and frequency tables. The findings of the study include, that 95% of Zamfara State population are farmers, Maru and Gusau Local Government Areas recorded the highest farmers’ population. It was also discovered that there was a high rate of awareness of climate change information in the State with Radio, Television, extension services as major sources of climate change information in the State. It was also discovered that farmers in the State utilize climate change information like taking decisions on what and when to plant, planting improved crop varieties among others. There is also the challenges of reduction in annual rainfall, deforestation, insect-pests attack, high temperature among others. Recommendations were made for intensified awareness campaign on climate change, increased budgetary allocation to the agricultural sector for more mitigation and adaptation capacity for the farmers.
9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.
