Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07436
Notes:
INTERPAKS; copy in ACDC files, In: M. Drosdoff, ed. World food issues, 2nd ed. Ithaca, NY: Center for the Analysis of World Food Issues, Cornell University, 1984. p. 73-78., Discusses two competing communication strategies. One is a descendent of traditional extension philosophy, which emerged in the US and was developed in the first half of the 20th century. The second is related to the emergence in recent years of the concepts of "integration" and "participation" in rural development. Describes and analyzes each of these strategies and the issues they pose.
James F. Evans Collection, As we move further into the electronics age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion and a one-way mid-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit. We, as communicators, are in danger of losing control of our message. I am not talking about a shadowy conspiracy to subvert our civil liberties. I do not have any evidence of such a thing occurring. The control I am talking about concerns, first, the role of technology. Second, it concerns the way popular fashion shapes and often misshapes our messages. And, finally, it concerns our own intellectual honesty. I call it the problem of the One-Way Mind. Therefore, let me sketch how these agents of control are muscling into our business of being professional communicators. (author)
