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Who controls your message?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Vacin, Gary L. (main author / Professor of Agriculture Leadership, Education and Communications, University of Nebraska-Lincoln)
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96
Subject Term:
communication channels, communicator effectiveness, computers, gatekeepers, information behavior, information control, information flow, information overload, information specialists, trends
Notes:
James F. Evans Collection, As we move further into the electronics age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion and a one-way mid-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit. We, as communicators, are in danger of losing control of our message. I am not talking about a shadowy conspiracy to subvert our civil liberties. I do not have any evidence of such a thing occurring. The control I am talking about concerns, first, the role of technology. Second, it concerns the way popular fashion shapes and often misshapes our messages. And, finally, it concerns our own intellectual honesty. I call it the problem of the One-Way Mind. Therefore, let me sketch how these agents of control are muscling into our business of being professional communicators. (author)