12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05789
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 21 pages., "Consumers' perceptions of food safety and food safety concerns are not consistent with the major causes of foodborne illness."
Hahn, Oliver (author), Eide, Elisabeth (author), and Ali, Zarqa S. (author)
Format:
Book chapter
Publication Date:
2012
Published:
International: Nordicom, Goteborg, Sweden.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06845
Notes:
Pages 221-246 in Elisabeth Eide and Risto Kunelius (eds.), Media meets climate: the global challenge for journalism. Nordicom, Goteborg, Sweden. 340 pages.
