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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Wu, Qinrong (author) and Bjornson, Bruce (author)
Format:
Journal article
Publication Date:
1996-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16682
Journal Title:
Agribusiness
Journal Title Details:
12 : 147-156
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Grimm, Matthew (author)
Format:
Journal article
Publication Date:
2000-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15165
Journal Title:
American Demographics
Journal Title Details:
22(8) : 66-67
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Roper Center (author / Roper Center at University of Connecticut) and Roper Center
Format:
Research report
Publication Date:
2004-05-11
Published:
USA: University of Connecticut
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21037
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Semon, Thomas T. (author)
Format:
Journal article
Publication Date:
2005-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25427
Journal Title:
Marketing News
Journal Title Details:
39(16) : 8
Notes:
Ebsco via UI subscription., Author discusses use of terms such as "farm fresh" in milk advertising and the part such techniques play in a long-term debasement of language.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Jarvis, Jeff (author)
Format:
Book
Publication Date:
2009
Published:
International: HarperCollins Publishers, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29529
Notes:
257 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Raska, David (author), Nichols, Bridget S. (author), and Shaw, Doris (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11582
Journal Title:
Journal of Promotion Management
Journal Title Details:
21 : 721-738
Notes:
19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Koger, Chris (author)
Format:
Journal article
Publication Date:
2020-10-25
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11944
Journal Title:
Packer
Notes:
Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Morrison, Maureen (author)
Format:
Journal article
Publication Date:
2013-11-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02734
Journal Title:
Advertising Age
Notes:
Via online. 6 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Tatlow-Golden, Mimi (author), Hennessy, Eilis (author), Dean, Moira (author), and Hollywood, Lynsey (author)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02735
Journal Title:
Appetite
Journal Title Details:
80 : 197-203