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    1. Agricultural reality stars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nierenberg, Danielle (author), Small, Sarah (author), and Reed, Maia (author)
    Format:
    Article
    Publication Date:
    2014-08-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02879
    Notes:
    FoodTank.com. 4 pages.

    2. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

    3. Does internet use affect public perceptions of technologies in livestock production?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Matin, Anahita Hosseini (author) and Goddard, Ellen (author)
    Format:
    Paper
    Publication Date:
    2014-05
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02727
    Notes:
    Paper presented at the 2014 Agricultural and Applied Economics Association joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 33 pages.

    4. Evaluation of information and communication technology utilization by small holder banana farmers in Gatanga District, Kenya

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mwombe, Simon O.L. (author), Mugivane, Fred I. (author), Adolwa, Ivan S. (author), and Nderitu, John H. (author)
    Format:
    Journal article abstract
    Publication Date:
    2014
    Published:
    Kenya
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05677
    Journal Title:
    Journal of Agricultural Education and Extension
    Journal Title Details:
    20(2) : 247-261

    7. Research: ag marketers remain devoted to print, events, but are prepping for move to digital

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News releases
    Publication Date:
    2014-07-18
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02920
    Notes:
    Agri Council of American Business Media. 1 page., Report of research by Readex Research among ag marketing professionals from the U.S. and Canada.

    8. Segmenting green consumers in the United States: implications for green marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Park, Jin Seong (author) and Lee, Jinhee (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11620
    Journal Title Details:
    20 : 571-589
    Notes:
    20 pages., Online via UI e-subscription, Findings of a nationally representative sample of U.S. adults identified four clusters of U.S. consumers with unique sets of beliefs and motives regarding consumer environmentalism.The clusters had varying responses to the industry's initiatives to protect the environment.