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    3. Biotech firm told to withdraw advert

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2007-06-21
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25863
    Notes:
    Mail &amp; Guardian (UK) via Food Safety Network. 1 page., Advertising Standards Authority is cited as ordering Monsanto to withdraw an advertising claim that no negative reactions have ever been reported to genetically modified foods.

    4. Branding within the food chain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, Kevin (author / Food-Chain Communications)
    Format:
    Paper
    Publication Date:
    2007-05-23
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25761
    Notes:
    PowerPoint presentation at the Alltech 23rd International Feed Industry Symposium, Lexington, Kentucky, May 20-23, 2007. 5 pages, 27 slides.

    5. Celebrity endorsements in U.S. and Thai magazines: a content analysis comparative assessment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    13(3-4) : 383-398
    Notes:
    17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.

    7. Containing the damage: marketing campaign aims to boost consumer confidence in spinach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hajewski, Doris (author)
    Format:
    Journal article
    Publication Date:
    2007-01-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25335
    Journal Title:
    Milwaukee Journal Sentinel
    Notes:
    Via Food Safety Network. 1 page., Campaign by a container company interested in promoting the safety of curly-leaf spinach.

    8. Convenience, enjoyment and health: parallels between marketing human and pet foods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pesi, Uli (author)
    Format:
    Book chapter
    Publication Date:
    2007
    Published:
    International: Nottingham University Press, Nottingham, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25758
    Notes:
    Pages 411-416, Describes socio-cultural macro-trends and food trends.

    9. Creating a promotional DVD for an international agricultural research center: a delphi study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akers, Cindy (author), Brashears, Todd (author), Stockard, Stacy A. (author), and Brooks, Chance (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28042
    Journal Title:
    Texas Journal of Agriculture and Natural Resources
    Journal Title Details:
    20 : 63-74

    10. Crisis management or reputation enhancement? In the eyes of the beholder

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bourne, Steve (author / Vice President, Alltech)
    Format:
    Paper
    Publication Date:
    2007-05-21
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25762
    Notes:
    PowerPoint presentation at the Alltech 23rd International Feed Industry Symposium, Lexington, Kentucky, May 20-23, 2007. 4 pages, 24 slides.