Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06736
Notes:
Pages 321=-348 in Nico Stehr (ed.), Biotechnology: between commerce and civil society." Transaction Publishers, New Brunswick, New Jersey., Tempers benefits of the Green Revolution with concerns of adverse impacts of industrial agriculture, the power of corporate firms and other less visible infrastructure agents in the political networks of Asia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10732
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 42 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 4 pages., Provides a review of efforts to improve public understanding of agriculture, nationally. Author cites the 1950 book by Ed Lipscomb, Grassroots public relations for agriculture, formation of the Agricultural Relations Council, and Dan Murphy's book, Improving agriculture's reputation. Describes USDA efforts, including the PACER research project and staffing enhancements for that goal.
3 pages., Journalism faculty member offers six suggestions dietetics professionals can use in "fielding phone calls from the media and answering requests to help the public intelligently sort out the confusing and alarming information" about food-related diseases and other health risks.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11621
Notes:
19 pages., Pages 241-258 in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books, New York.
Print copy available, as well as online access via UI Catalog., Roundtable of contributor's responses to five questions about the setting, ethics, value, and future of "product placement" in movies and other mass media. Includes some respondents' references to inserted agriculture-related products/topics such as foods, drinks, and environment.
7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.
Abstract and citation online via search of Ebscohost.com. 1 page., This article deals with the deliberation of development journalism as a subfield of development communication. It further examines the connection between public journalism and development journalism. The development journalist "should be an active community participant in social change. He or she cannot be a neutral observer who adheres to objectivity. The journalist must relate development to people and focus on relations and the totality of concrete life situations. He or she must go well beyond economics and bring out the inherent drama in development, democracy, and participation."
Abstract and citation available online via EbscoHost.com. 1 page., Introduces the UNESCO Public Library Manifesto, serving as the gateway to equitable information services to all.
Abstract and citation available via Ebscohost.com., Author cites the rapid growth of agricultural websites in China, with almost 714 set up via each local government and 31 provinces with their own. They are "not well distributed geographically."