Online from publication. 3 oages,, Sponsored article summarizes IRI survey data on seasonality of potato sales, purchase levels, and shopper responses to several display strategies.
Online from periodical. 3 pages., Article reports observations from several marketers of potatoes. One marketing director observed, "We anticipate consumers will still maintain their shift to eating at home even when we approach a new normal."
Via online issue. 3 pages., Summary of panel discussion at a Virtual Town Hall meeting of the Produce Marketing Association. Panelists noted how greenhouse technologies can soften the blow of climate change.
Online from publications. 3 pages., Report of thoughts about dealing with foodservice staffing and labor challenges from the chief operating officer of DNO Produce, Columbus, Ohio.
Online from publication. 7 pages., Merchandiser of fresh produce explains how theater events in a produce department can create fun and excitement and can make memorable impressions on customers.
Online from periodical. 7 pages., Senior merchandiser of a produce wholesaler reports recent examples of successful events and displays in retail marketing of mushrooms and apples. "So, produce world, what will your customers see next when the curtain rises in your department? Create theater, create opportunity, and create sales!"
Online from publication. 1 page., Describes growth of consumption of fresh fruit and vegetables in the U.S., beginning in 1970 with introduction of the popular Miss Chiquita character and follow-up promotional efforts.
Online from publication. 2 pages., Report of a panel discussion at the Produce Marketing Association's Fresh Summit. Includes reference to need in marketing communications for greater orientation to consumer needs and desires.
Online from publication. 3 pages., Author compares the produce departments of two food stores, in terms of appearance, organization, selection, and staff assistance. Emphasizes how loyal customer retention affects grocery bills, which are "everyone's single-largest bill, behind a mortgage or rent."
