9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.
Shan, Liran Christine (author), Panagiotopoulos, Panagiotis (author), Regan, Aine (author), De Brun, Aoife (author), Barnett, Julie (author), Wall, Patrick (author), and McConnon, Aine (author)
Format:
Journal article
Publication Date:
2015
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11599
5 pages., Online via UI e-subscription, Researchers examined the use and impact of social media on two-way communication between consumers and public organizations in the food safety and nutrition area. Findings indicated that social media penetrated and brought new opportunities to interactions between food organizations and the public.
7 pages., Online via UI e-subscription, Through experiment methodology, authors investigated the relative influence of nutritional warnings and two marketing strategies commonly used in food labels, nutrition claims, and fruit images on consumers' healthfulness judgments. Findings documented the impact of nutritional warnings on perceived healthfulness.
