Interactive communication with the public: qualitative exploration of the use of social media by food and health organizations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Shan, Liran Christine (author), Panagiotopoulos, Panagiotis (author), Regan, Aine (author), De Brun, Aoife (author), Barnett, Julie (author), Wall, Patrick (author), and McConnon, Aine (author)
Format:: Journal article
Publication Date:: 2015
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11599
Journal Title:: Journal of Nutrition Education and Behavior
Journal Title Details:: 47(1) : 104-108
Subject Term:: consumers, food, food safety, information gathering, information issues, media effectiveness, media selection, online services, public information, risk communication, health communication, interaction, social media, Twitter, Facebook, YouTube, Ireland (Europe), United Kingdom (United Kingdom of Great Britain and Northern Ireland (UK)(Europe), public engagement, food communication, food organizations, and health organizations
Notes:: 5 pages., Online via UI e-subscription, Researchers examined the use and impact of social media on two-way communication between consumers and public organizations in the food safety and nutrition area. Findings indicated that social media penetrated and brought new opportunities to interactions between food organizations and the public.

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