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    2. Effects of objective and evaluative front-of-package cues on food evaluation and choice: the moderating influence of comparative and noncomparative processing contexts

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    3. Creating the responsible consumer: moralistic governance regimes and consumer subjectivity

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    6. A room with a viewpoint: using social norms to motivate environmental conservation in hotels

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    7. The biasing health halos of fast-food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions

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    8. Affective responses mediating acceptance of advertising

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    9. Consumer research and semiotics : exploring the morphology of signs, symbols, and significance

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