New product adoption and diffusion
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rogers, E. M. (author)
- Format:
- Journal article
- Publication Date:
- 1976
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00150
- Journal Title:
- Journal of Consumer Research
- Journal Title Details:
- 2:290-300
- Subject Term:
- adoption behavior, adoption process, decision making, decision process, information flow, information processing, information theory, innovations, social factors, and social structure
- Notes:
- James F. Evans Collection