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    Start Over Subject Term advertising Journal Title Journal of Consumer Research

    1. Affective responses mediating acceptance of advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Batra, Rajeev (author), Ray, Michael L. (author), and Batra: Assistant Professor, Graduate School of Business, Columbia University, New York; Ray: Professor of Marketing and Communication, Graduate School of Business, Stanford University, Stanford, CA
    Format:
    Journal article
    Publication Date:
    1986-09
    Published:
    USA: Pasadena, CA : The Journal
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05513
    Journal Title:
    Journal of Consumer Research
    Journal Title Details:
    13 (2) : 234-249.
    Notes:
    AGRICOLA IND 87002887

    4. The biasing health halos of fast-food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wansink, Brian (author) and Pierre, Chandon (author)
    Format:
    Journal Article
    Publication Date:
    2007-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30233
    Journal Title:
    Journal of Consumer Research
    Journal Title Details:
    34(3) : 301-314