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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Irani, Tracy (author) and Rhoades, Emily (author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36688
Journal Title:
Journal of Applied Communications
Journal Title Details:
92(3-4)
Notes:
Via online. 14 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Meyers, Courtney (author), Abrams, Katie (author), Allen, Katie (author), and Shultz, Alyx (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36674
Journal Title:
Journal of Applied Communications
Journal Title Details:
94(3-4) : 6-21
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Das, Biswaranjan (author), Miller Jefferson (author), McCullough, Stacey (author), and Rainey, Daniel (author)
Format:
Journal article
Publication Date:
2012
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00333
Journal Title:
Journal of Applied Communications
Journal Title Details:
96(1) : 68-81
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
Format:
Journal article
Publication Date:
2020
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
Journal Title:
Journal of Applied Communications
Journal Title Details:
104(1) Article 1
Notes:
Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
White, Danielle (author), Meyers, Courtney (author), Doerfert, David (author), and Irlbeck, Erica (author)
Format:
Journal article
Publication Date:
2014
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07018
Journal Title:
Journal of Applied Communications
Journal Title Details:
98(4) : 72-85
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Baker, M. Lauri (author), Tully, M. Kelsey (author), and Sumners, R. Deanna (author)
Format:
Journal article
Language:
Englsih
Publication Date:
2020-05-13
Published:
USA: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11784
Journal Title:
Journal of Applied Communications
Journal Title Details:
Iss.2, Vol. 104
Notes:
14 pages., via online journal, As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing experience. New-media technologies like social media, e-newsletters, and other forms of digital communication are easily adopted by millennial-aged consumers. One of these tools, 360-degree video, offers novel ways to preview products offered online and look inside local brick-and-mortar stores, which can be visited in person. Sales of horticultural goods online have been slow to be developed by industry veterans, creating ample opportunities available to new ventures. This qualitative study used a series of three focus groups to answer the research questions of RQ1: What challenges exist for garden centers attracting millennials? RQ2: What are millennials preferences for purchasing live plants online? RQ3: What aspects of digital online marketing influence millennials to make decisions? RQ4: What are millennials preferences for 360-degree video? Results of this study indicate 360-degree video is not the preferred avenue for marketing plants online to millennials, however, high-quality photos and video with educational content and the use of social media could be effective.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Brooks, John R. (author / Radio/Television Communications Specialist, Louisiana Cooperative Extension Service, Agricultural Center, Louisiana State University)
Format:
Journal article
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05066
Journal Title:
Journal of Applied Communications
Journal Title Details:
75 (1) : 31-33
Notes:
James F. Evans Collection
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Fritz, M. (author) and Bell, S. (author)
Format:
Journal article
Publication Date:
1997
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15875
Journal Title:
Journal of Applied Communications
Journal Title Details:
81 (1) : 23-29
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
Format:
Journal article
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
Journal Title:
Journal of Applied Communications
Journal Title Details:
101(2) : 7-18
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Muntean, Lacy M. (author), Naile, Traci L. (author), and Gill, Greer (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02179
Journal Title:
Journal of Applied Communications
Journal Title Details:
07(4) : 62-76
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07426
Journal Title:
Journal of Applied Communications
Journal Title Details:
100(2) : 73-85
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Meyers, Courtney (author), Irlbeck, Erica (author), Gibson, Courtney (author), and Ahrens, Chelsey (author)
Format:
journal articles
Publication Date:
2012
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00836
Journal Title:
Journal of Applied Communications
Journal Title Details:
96(3) : 26-37
Notes:
Online via open access.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Evans, Jim (author), Roberts, Owen (author), Simon, Karen (author), and Banning, Stephen (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36675
Journal Title:
Journal of Applied Communications
Journal Title Details:
94(3-4) : 37-50
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Robertson, J. Tanner (author), Hurst, Taylor (author), Williams, Kevin (author), and Kieth, Lance (author)
Format:
Journal article
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08981
Journal Title:
Journal of Applied Communications
Journal Title Details:
101(2) : 59-71
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Irani, Tracy (author), Meyers, Courtney (author), and Eckhardt, Erin (author)
Format:
Journal article
Publication Date:
2006
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26487
Journal Title:
Journal of Applied Communications
Journal Title Details:
90(4) : 39-53
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
DeMarco, Kathleen A. (author)
Format:
Journal article
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16958
Journal Title:
Journal of Applied Communications
Journal Title Details:
80 (3) : 21-29