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Using focus groups to develop an extension home horticulture public radio program

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Irani, Tracy (main author), Meyers, Courtney (author), Eckhardt, Erin (author)
Format:
Journal article
Publication Date:
2006
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, audience research, communication planning, communication research, consumers, extension, extension communication, focus groups, horticulture, information needs, Internet, message content, radio, radio programs, research methods, web sites, marketing communication