- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- DeMarco, Kathleen A. (author)
- Format:
- Journal article
- Publication Date:
- 1996
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16958
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 80 (3) : 21-29
- Subject Term:
- audience analysis, audience research, communication research, extension communication, extension services, image, research methods, social marketing, surveys, and marketing communication