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Start Over Subject Term food Subject Term appeals (message) Journal Title Food Technology

1. Supporting and challenging advertising claims with consumer perception studies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Edelstein, Jeffrey S. (author)
Format:: Journal article
Publication Date:: 1994-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16670
Journal Title:: Food Technology
Journal Title Details:: 48 : 79-82

2. Supporting advertising superiority claims with taste tests

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Passman, Norman (author)
Format:: Journal article
Publication Date:: 1994-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16671
Journal Title:: Food Technology
Journal Title Details:: 48 : 71-74

3. Advertising claims substantiation

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Proceedings
Publication Date:: 1994-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16673
Journal Title:: Food Technology
Journal Title Details:: 48 : 67-84

4. Food advertising at the crossroads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hollingsworth, Pierce (author)
Format:: Journal article
Publication Date:: 1993-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21715
Journal Title:: Food Technology
Journal Title Details:: 47 : 74-78