1. Advertising claims substantiation Collection: Agricultural Communications Documentation Center (ACDC) Format: Proceedings Publication Date: 1994-08 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16673 Journal Title: Food Technology Journal Title Details: 48 : 67-84
2. Supporting advertising superiority claims with taste tests Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Passman, Norman (author) Format: Journal article Publication Date: 1994-08 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16671 Journal Title: Food Technology Journal Title Details: 48 : 71-74
3. Supporting and challenging advertising claims with consumer perception studies Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Edelstein, Jeffrey S. (author) Format: Journal article Publication Date: 1994-08 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16670 Journal Title: Food Technology Journal Title Details: 48 : 79-82