9 pages., Via online journal., As a consequence of recent food safety incidents, consumer trust in European food safety management has diminished. A risk governance framework that formally institutes stakeholder (including consumer) consultation and dialogue through a transparent and accountable process has been proposed, with due emphasis on risk communication. This paper delivers actionable policy recommendations based on consumer preferences for different approaches to food risk management. These results suggest that risk communication should be informed by knowledge of consumer risk perceptions and information needs, including individual differences in consumer preferences and requirements, and differences in these relating to socio-historical context associated with regulation. In addition, information about what is being done to identify, prevent and manage food risks needs to be communicated to consumers, together with consistent messages regarding preventative programs, enforcement systems, and scientific uncertainty and variability associated with risk assessments. Cross-cultural differences in consumer perception and information preferences suggest a national or regional strategy for food risk communication may be more effective than one applied at a pan-European level.
Online via UI electronic subscription, Researchers used weekly meat production and sales data to assess how media depictions of LFTB affected consumer demand during and after the scare in 2012.
22 pages., Online via UI electronic subscription, Researchers combined recent national survey data and media reports to quantitatively examine the effects of food scandals and media exposure on food safety risk. Findings suggesed hat media reported food scandals are not significantly related to public concern about food safety risk, suggesting that food risk perceptions may be nationwide rather than region specific. Findings also suggested that more educated citizens with more media exposure were more concerned about food safety risk.
8 pages., Online via UI electronic subscription, Through a questionnaire administered to university students taking food-related courses, researchers found that message framing has an influence on their purchasing intentions related to a food hazard issue. Results further suggested that the effect of framing was related to the respondent's prior knowledge about the issue.
10 pages., Online via UI electronic subscription., Researchers surveyed 423 students enrolled in agriculture, business, and communication design courses at two universities, as well as Facebook users. Responses involving identified food recalls were analyzed using hierarchical regression analysis. Findings indicated that recall concern, propensity to reduce consumption beyond the recall parameters, and media reliance held strong, direct effects on broad consumption changes.
9 pages., Online via UI electronic subscription, Researchers reported on their analysis of a case of scandal concerning "set-style yogurt and jelly event" reporting by a micro-blog (i.e., we media) from "opinion leaders." Findings suggested that we media greatly increased dissemination of the voices of "opinion leaders" and triggered large-scale communication of food safety messaging to the public. "We media could be an effective tool to improve the food-safety status of the market."
Frewer, L.J. (author), Rowe, G. (author), Lassen, J. (author), Houghton, J.R. (author), Van Kleef, E. (author), Chryssochoidis, G. (author), Kehagia, O. (author), Korzen-Bohr, S. (author), Pfenning, U. (author), and Strada, A. (author)
Format:
Journal article
Publication Date:
2008-02
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27264
10 pages., Online via UI electronic subscription, Results from analysis of a scale-adjusted stated preference technique (mostly best-worst scaling) showed considerable heterogeneity in consumers' perceptions of trust and choice variability related to use of nanotechnology in food production and packaging. Findings provided insights in the development of risk communication and management.
