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    Start Over Subject Term commodity promotion Journal Title Agricultural and Resource Economics Review

    1. The ramifications of nearly going dark: a natural experiment in the case of U.S. generic orange juice advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, Oral, Jr. (author), Bessler, David A. (author), and Williams, Gary W. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11326
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    45(1) : 68-97
    Notes:
    Online from AgEconSearch., Authors estimated losses in consumption and sales revenue resulting when expenditures for generic advertising and promotion for orange juice were cut nearly to zero, as well as estimated time required for the market to recover from the check-off strategy of nearly going dark. "The research presented here demonstrates that reductions in generic advertising are followed by losses that extend far beyond the period of little or no advertising."

    3. Global welfare impacts of U.S. meat promotion activities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brorsen, B. Wade (author), Henneberry, Shida R. (author), and Mutondo, Joao E. (author)
    Format:
    Journal article
    Publication Date:
    2009-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35955
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    38(3) : 418-430

    4. Regulation, market power, and advertising effectiveness

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Schmit, Todd M. (author), Chen, Kevin (author), and Weerahewa, Jeevika (author)
    Format:
    Journal article
    Publication Date:
    1998-10
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22302
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    27(2) : 209-217

    5. Egg advertising, dietary cholesterol concerns, and U.S. consumer demand

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Schmit, Todd M. (author)
    Format:
    Journal article
    Publication Date:
    1998-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22303
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    27(1) : 43-52
    Notes:
    Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.

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