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    Start Over Subject Term Internet Subject Term media effectiveness Journal Title Agri Marketing

    1. Internet and magazines: new media or supercharged print?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vogt, Willie (author)
    Format:
    Journal article
    Publication Date:
    1996-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09635
    Journal Title:
    Agri Marketing
    Journal Title Details:
    : I-32 - I33
    Notes:
    Delmar Hatesohl Collection, Article in American Agricultural Editors' Association (AAEA)75th anniversary supplement to the October 1996 issue., "The internet is many things, but at its core it remains essentially a new kind of print medium. Its immediacy and graphic flexibility provide fertile space for experimentation."

    2. Radio dominates as info source

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11688
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 16-17
    Notes:
    National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.

    6. NAFB members reach their audiences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Provenmire, Jeremy (author)
    Format:
    Journal article
    Publication Date:
    2007-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26493
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(8) : 28-30
    Notes:
    Posted at www.agrimarketing.com/?i=October%202007, Describes ways in which several farm broadcasters are using new information technologies to complement their radio broadcast programming.

    7. Publishing: the last 50. What's next?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moraczewski, Bob (author)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26623
    Journal Title:
    Agri Marketing
    Journal Title Details:
    : 26-27
    Notes:
    Posted at www.agrimarketing.com, Article in "A salute to NAMA on its 50th," special supplement featuring the 50th anniversary of the National Agri-Marketing Association.

    8. Communications: looking ahead

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ennen, Steve (author)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26625
    Journal Title:
    Agri Marketing
    Journal Title Details:
    : 29-30
    Notes:
    Article in "A salute to NAMA on its 50th," special supplement featuring the 50th anniversary of the National Agri-Marketing Association.

    14. Inquiring minds want to know: ag/rural broadcasting update

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Saylor, Jennifer (author)
    Format:
    Journal article
    Publication Date:
    2009-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29440
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(8) : 34
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29709, Describes a media-use survey being planned.

    24. How message monies are shifting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David C. (author)
    Format:
    Journal article
    Publication Date:
    2003-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(8) : 32-33
    Notes:
    Second article in a three-part series about the changing dynamics of agricultural marketing communications.

    26. New words for a new media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mays, Steve (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21984
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(2) : 28
    Notes:
    Discusses streaming audio, blogs and RSS (Real Simple Syndication) as factors in the development of new ways in which to use "old" media (radio) and "new" media (Web based).

    28. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.