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    2. Agency CEOs discuss future of agricultural communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1994-05
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07695
    Journal Title:
    Agri Marketing
    Journal Title Details:
    32 (5) : 28-31
    Notes:
    James F. Evans Collection

    3. Agency/client relationships: what's love got to do with it?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20486
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 38-39
    Notes:
    Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are

    4. Communication agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Priebe, Ted (author)
    Format:
    journal articles
    Publication Date:
    2012-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00687
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(8) : 77-82
    Notes:
    In the Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.

    6. Creative geniuses at work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20485
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 32-36
    Notes:
    Question-answer article involving the creative directors of five agricultural advertising agencies. Questions posed: How have consolidation and tightening budgets affected the creative side of what your agency offers to clients? Have you seen a shift i

    7. How message monies are shifting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David C. (author)
    Format:
    Journal article
    Publication Date:
    2003-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(8) : 32-33
    Notes:
    Second article in a three-part series about the changing dynamics of agricultural marketing communications.

    9. Marketers report on their expectations and measures of agency success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25812
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(4) : 40-41
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=45209, Representatives of three agricultural marketers describe their expectations and measures of agency success.

    10. Marketers report on what they expect from their agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Redhage, Paul (author), Juda, David (author), and Risley, Mark (author)
    Format:
    Journal article
    Publication Date:
    2008-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27747
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(4) : 25-26
    Notes:
    Posted at www.agrimarketingdigital.com/?iid=7767