Jones, Chuck (author), Osenga, Greg (author), and Jones: Vice President of Creative and Account Services, Washburn Direct Marketing, Charlotte, NC; Osenga: Director of Database Marketing, Washburn Direct Marketing, Charlotte, NC
Format:
Journal article
Publication Date:
1992-06
Published:
USA: Niles, IL : Century Communications Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06232
James F. Evans Collection, Satellite cattle auctions have been carving out an attractive niche among larger and mid-sized ranchers and feedlots. Agencies and ag suppliers have begun evaluating this medium as a highly targeted complement to traditional print and broadcast. (original)
James F. Evans Collection, A group of 12 beef breed journals is helping marketers reach an influential group of cattle producers through a national advertising buy. Learn why these readers are a prime audience for new products. (original)
