Putting stock in a niche market : beef breed journal national buy targets influential group of producers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Purnell, Rick (author / Account Executive, McCormick Advertising Agency Inc., Kansas City, MO)
    Format:
    Journal article
    Publication Date:
    1992-09
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06401
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (8) : 24-25
    Subject Term:
    advertising, Beef Breed Journals (BBJ), cooperative advertising, journals, livestock, and marketing techniques
    Notes:
    James F. Evans Collection, A group of 12 beef breed journals is helping marketers reach an influential group of cattle producers through a national advertising buy. Learn why these readers are a prime audience for new products. (original)

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