« Previous | of | Next »

Direct link to producers : satellite cattle auctions deliver prime audience to marketers

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hansen, Pat (main author)
Format:
Journal article
Publication Date:
1992-09
Published:
USA: Niles, IL : Century Communications Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90
Subject Term:
advertising, livestock, marketing techniques, satellites
Notes:
James F. Evans Collection, Satellite cattle auctions have been carving out an attractive niche among larger and mid-sized ranchers and feedlots. Agencies and ag suppliers have begun evaluating this medium as a highly targeted complement to traditional print and broadcast. (original)