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    Start Over Journal Title Advertising Age

    5. Stop subsidizing Puppy Chow : USDA's market promotion program for ads overseas insult to taxpayers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bovard, James (author / Consultant, Rockville, MD)
    Format:
    Journal article
    Publication Date:
    1992-04-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06366
    Journal Title:
    Advertising Age
    Journal Title Details:
    63 (14) : 22
    Notes:
    James F. Evans Collection

    9. Ad revenue growth hits 7% in 1997 to surpass forecasts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coen, Robert J. (author)
    Format:
    Journal article
    Publication Date:
    1998-05-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18448
    Journal Title:
    Advertising Age
    Journal Title Details:
    69(20) : 50
    Notes:
    Chart examines U.S. advertising volume in mediums that include farm publications.

    17. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornick, James M. (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S-1, S-8
    Notes:
    In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.

    18. Food Lion injured, panel says, but journalism takes bigger hit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crain, Lance (author)
    Format:
    Journal article
    Publication Date:
    1997-05-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05897
    Journal Title:
    Advertising Age
    Journal Title Details:
    68(19) : 44
    Notes:
    Report of a panel discussion about the ABC-TV hidden camera investigation of the Food Lion grocery chain.

    19. More heat on farm-product ads

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cuneo, Alice Z. (author) and Gleason, Mark (author)
    Format:
    Journal article
    Publication Date:
    1996-04-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18376
    Journal Title:
    Advertising Age
    Journal Title Details:
    67(18) : 12
    Notes:
    "Joseph Gallo Farms has asked the federal court to eliminate fees paid to the California Milk Advisory Board. The lawsuit contends that advertising for California cheese is a complete waste of money. The suite is the latest in a battle over the more than $300 million that farmers were required to pay during the past 4 years."