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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-01-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18431
Journal Title:
Advertising Age
Journal Title Details:
51(3) : S-22-S-25
Notes:
Trends in the mail order catalog business. Includes a brief history back to 1872 when Aaron Montgomery Ward decided to market items to midwestern farmers living miles away from available shopping. About 85 million catalogs in the mailes in 1978, representing about 8,000 companies.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1975-01-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16228
Journal Title:
Advertising Age
Journal Title Details:
46
Notes:
1 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Stridsberg, Albert (author)
Format:
Journal article
Publication Date:
1974-05-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15775
Journal Title:
Advertising Age
Journal Title Details:
45: 27,66,70
Notes:
3 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1996-02-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18452
Journal Title:
Advertising Age
Journal Title Details:
67(8) : C2, C6
Notes:
Summarizes research efforts of the Advertising Research Foundation during its first 15 years. Included 14 studies involving farm magazines.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cornick, James M. (author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
Journal Title:
Advertising Age
Journal Title Details:
52(37) : S-1, S-8
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1978-10-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21441
Journal Title:
Advertising Age
Journal Title Details:
49 : 28AM
Notes:
Report on the success of The Country Today, weekly distributed free to farmers in west central Wisconsin.