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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Stridsberg, Albert (author)
Format:
Journal article
Publication Date:
1974-05-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15775
Journal Title:
Advertising Age
Journal Title Details:
45: 27,66,70
Notes:
3 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cornick, James M. (author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
Journal Title:
Advertising Age
Journal Title Details:
52(37) : S-1, S-8
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pritzker, Margie (author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S9, 11
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gage, Theodore J. (author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S-1, 3, 4
Notes:
Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.