Search

    Start Over Subject Term farmers Journal Title Advertising Age

    3. Nets tightly focused, staying engaged

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stilson, Janet (author)
    Format:
    Journal article
    Publication Date:
    2006-04-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26827
    Journal Title:
    Advertising Age
    Journal Title Details:
    77(15) : S4
    Notes:
    Describes some of the programming and appeal of RFD-TV. "The network has attracted 50 million subscribers."

    5. TV's "Ag Day" can boast bumper crop of ad interest

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Walley, Wayne (author)
    Format:
    Journal article
    Publication Date:
    1995-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18377
    Journal Title:
    Advertising Age
    Journal Title Details:
    66(18) : 12
    Notes:
    "Ag Day," a syndicated 6-day-a-week half-hour newsmagazine for farmers attracts a fairly small audience, but has been popular with advertisers. Jeffrey Pence, president of Qualitron Media, said "Ag Day" revenues have quadrupled in 4 years."

    9. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornick, James M. (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S-1, S-8
    Notes:
    In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.

    10. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.