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    Start Over Subject Term campaigns Journal Title Advertising Age

    23. Milk groups add nutrition pitch in plan for 2000

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pollack, Judann (author)
    Format:
    Journal article
    Publication Date:
    1999-07-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18375
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(31) : 3,43
    Notes:
    "Nutrition is the strategy behind the milk industry's "Year 2000" campaign integrating dairy farmers' and processors' $186 million ad budget."

    26. Milk tailors effort to teens

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fitzgerald, Kate (author)
    Format:
    Journal article
    Publication Date:
    2002-02-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22224
    Journal Title:
    Advertising Age
    Journal Title Details:
    73(7) : 16
    Notes:
    Describes plans for "Got Milk?" and milk mustache ads to be directed to teens in 100 cities, via rock music.

    28. More heat on farm-product ads

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cuneo, Alice Z. (author) and Gleason, Mark (author)
    Format:
    Journal article
    Publication Date:
    1996-04-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18376
    Journal Title:
    Advertising Age
    Journal Title Details:
    67(18) : 12
    Notes:
    "Joseph Gallo Farms has asked the federal court to eliminate fees paid to the California Milk Advisory Board. The lawsuit contends that advertising for California cheese is a complete waste of money. The suite is the latest in a battle over the more than $300 million that farmers were required to pay during the past 4 years."