Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36967
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 4 pages., Identifies average cost per 100 readers, by subject classification (e.g., agricultural chemicals and fertilizers, automotive industry, building materials and equipment, seeds).
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1937-10-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36859
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 5-6 of Executive Secretary's annual report for the period ending September 30, 1937., Offers examples of cases during the period when APA negotiated with advertisers about copy they wished to run.
Gregory, Clifford V. (author / APA Secretary) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1936-10-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36853
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 4-5, Minutes of the annual meeting, Chicago, Illinois, October 14, 1936., "We believe that the time has arrived for Association members to become more strict with regard to the copy they accept."
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1938-08-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36862
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, 7 pages., Digest of opinions and suggestions from APA directors. General agreement that radio is cutting into appropriations that otherwise might be expected to go into farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24394
Notes:
UPI via LexisNexis Academic. 2 pages., Discusses evidence from the United States and the United Kingdom showing that children eat more "after being bombarded with TV food ads."
