Format: Paper / Subject Term: advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stegelin, Forrest (author), Weckman, R. (author), Hoban, T.J. (author), and Strang, J. (author)
Format:: Paper
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10108
Notes:: University of Kentucky College of Agriculture Cooperative Extension Service. 17 p.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Evans, James F. (author) and Banning, Stephen A. (author)
Format:: Paper
Publication Date:: 2005-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:: Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author)
Format:: Paper
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05795
Notes:: Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 22 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Edgar, Leslie D. (author), Norton, Melinda (author), and Edgar, Don W. (author)
Format:: Paper
Publication Date:: 2010-02-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29983
Notes:: Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 22 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Govindasamy, Ramu (author), Italia, John (author), Pingali, Aruna (author), Thatch, Daymon (author), and Rutgers State University
Format:: Paper
Publication Date:: 1998-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27432
Notes:: Posted at http://www.dafre.rutgers.edu/documents/ramu/jf_rw.pdf

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Govindasamy, Ramu (author), Schilling, Brian (author), Puduri, Venkata (author), Sullivan, Kevin (author), Brown, Logan (author), Turvey, Calum (author), and Rutgers State University
Format:: Paper
Publication Date:: 2004-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27428
Notes:: Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshreturnsstudyfinal2004report.pdf

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fletcher, Stanley M. (author) and Kaneko, Naoya (author)
Format:: Paper
Publication Date:: 2007-07-29
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27560
Notes:: Paper presented at the American Agricultural Economics Association annual meeting, Portland, Oregon, July 29-August 1, 2007. Via AgEcon Search. 11 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Craig, Steve (author)
Format:: Paper
Publication Date:: 2010-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36353
Notes:: Presented at the annual meeting of the Western Social Science Association, Reno, Nevada, April 2010. 12 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Li, Xun (author) and Lopez, Rigoberto A. (author)
Format:: Paper
Publication Date:: 2012-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00937
Notes:: Paper presented at the Agricultural and Applied Economics Association annual meeting, Seattle, Washington, August 12-14, 2012. 16 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
Format:: Paper
Publication Date:: 2015-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
Notes:: Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.

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