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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Davis, Joe T. (author) and Mather, L.L. (author)
Format:
Journal article
Publication Date:
1979-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22317
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
10(1) : 91-101
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Robertson, J. Tanner (author), Hurst, Taylor (author), Williams, Kevin (author), and Kieth, Lance (author)
Format:
Journal article
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08981
Journal Title:
Journal of Applied Communications
Journal Title Details:
101(2) : 59-71
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Capps, Oral, Jr. (author), Bessler, David A. (author), and Williams, Gary W. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11326
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
45(1) : 68-97
Notes:
Online from AgEconSearch., Authors estimated losses in consumption and sales revenue resulting when expenditures for generic advertising and promotion for orange juice were cut nearly to zero, as well as estimated time required for the market to recover from the check-off strategy of nearly going dark. "The research presented here demonstrates that reductions in generic advertising are followed by losses that extend far beyond the period of little or no advertising."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ward, Ronald W. (author) and Boynton, Bruce (author)
Format:
Journal article
Publication Date:
2010
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00242
Journal Title:
International Journal on Food System Dynamics
Journal Title Details:
1 : 13-25
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ward, Ronald W. (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35927
Journal Title:
International Journal on Food System Dynamics
Journal Title Details:
1(3) : 204-211
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Holloway, G. J. (author), Peyton, L. J. (author), and Griffith, G. R. (author)
Format:
Journal article
Publication Date:
2000-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13717
Journal Title:
Australian Journal of Agricultural and Resource Economics
Journal Title Details:
44(1):55-81
Notes:
27 p
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H. W. (author), Xiao, H. (author), and Hsia, C.J. (author)
Format:
Journal article
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23146
Journal Title:
Applied Economics
Journal Title Details:
28 : 1235-1243
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Zidack, Walter (author), Kinnucan, Henry (author), and Hatch, Upton (author)
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05827
Journal Title:
Applied Economics
Journal Title Details:
24 : 959-968
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Spreen, Thomas (author) and Jauregui, Carlos (author)
Format:
Journal article
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36118
Journal Title:
British Food Journal
Journal Title Details:
111(8) : 852-865