- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Davis, Joe T. (author) and Mather, L.L. (author)
- Format:
- Journal article
- Publication Date:
- 1979-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22317
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- 10(1) : 91-101
- Subject Term:
- advertising, economics of information, evaluation, food, food industries, promotion, roles, value of information, and marketing communication
