The impact of advertising on the efficiency of the food distribution system

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Davis, Joe T. (main author), Mather, L.L. (author)

Format:

Journal article

Publication Date:

1979-02

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144

Related Item:

Journal of Food Distribution Research

Related Item Details:

10(1) : 91-101

Subject Term:

advertising, economics of information, evaluation, food, food industries, promotion, roles, value of information, marketing communication