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    21. Optimal choice of generic milk advertising expenditures by media outlet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritchett, James G. (author), Liu, Donald J. (author), and Kaiser, Harry M. (author)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06017
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(1) : 155-169

    22. Optimal choice of generic milk advertising expenditures by media outlet

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(1) : 155-169
    Notes:
    Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.

    24. Painting for the brand: spreading paint and the Certified Angus Beef Brand across America's barns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bechtel, Wyatt (author)
    Format:
    Journal article
    Publication Date:
    2018-11
    Published:
    Lenexa, Kansas: Drovers CattleNetwork
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
    Journal Title:
    Drovers Cattlenetwork
    Journal Title Details:
    : 20
    Notes:
    Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.

    25. Posters and population: China uses billboards to encourage family planning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fraser, Stewart E. (author)
    Format:
    Journal article
    Publication Date:
    1982-09
    Published:
    China: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16556
    Journal Title:
    Development Communication Report
    Journal Title Details:
    39 : 11

    28. Sources of product information for Chinese rural consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Qimei (author), He, Yi (author), Zhao, Xinshu (author), and Griffith, David (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36474
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    27(1) : 67-97