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    11. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    15(1/2) : 137-152
    Notes:
    Via UI electronic subscription.

    13. Creative strategies in viral advertising: an application of Taylor's six-segment message strategy wheel

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Golan, Guy J. (author) and Zaidner, Lior (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36506
    Journal Title:
    Journal of Computer-Mediated Communication
    Journal Title Details:
    13(4) : 959-972

    16. Farmer, agent and specialist perspectives on preferences for learning among today's farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Franz, Nancy K. (author), Piercy, Fred (author), Donaldson, Joseph (author), Westbrook, Johnnie (author), and Richard, Robert (author)
    Format:
    Journal article
    Publication Date:
    2010-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36008
    Journal Title:
    Journal of Extension
    Journal Title Details:
    48(3) : 3RIB1
    Notes:
    Via online. 10 pages.

    19. Here's a snapshot of anecdotes covering the last 50 years at USDA

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hall, Ron (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA: U. S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25651
    Journal Title:
    USDA News
    Journal Title Details:
    65(6)
    Notes:
    Includes an anecdote about USDA information officer John Baker's response to U.S. Senator Joseph McCarthy after receiving a letter questioning some of the statements Baker was assumed to have made, as supposed evidence he was sympathetic to Communism. Another anecdote involves food served in a USDA buffet.

    20. IFAJ social media seminar emphasizes listening as well as talking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Werblow, Steve (author)
    Format:
    Journal article
    Publication Date:
    2014-10
    Published:
    International: American Agricultural Editors' Association, New Prague, Minnesota
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05731
    Journal Title:
    AAEA ByLine
    Journal Title Details:
    : 21-22