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    Start Over Format Journal article Subject Term consumers Subject Term credibility (sources)

    34. The power of promoting healthy brands: familiarity in health product decision making

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bui, My (author), Hamilton, Mitchell (author), and Kemp, Elyria (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11511
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    21 : 739-759
    Notes:
    22 pages., Via online., Researchers used quota convenience sampling to investigate consumer decision making and brand commitment for food brands promoted as "healthy." Findings indicated that familiarity can help increase purchase intentions and brand commitment for healthy brands with low credibility. However, to go beyond a transactional exchange to one that is relation in nature, familiarity, credibility, and quality are all crucial for fostering brand commitment.

    35. The use of social media in food risk and benefit communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rutsaert, Pieter (author), Regan, Aine (author), Pieniak, Zuzanna (author), McConnon, Aine (author), Moss, Adrian (author), Wall, Patrick (author), and Verbeke, Wim (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05816
    Journal Title:
    Trends in Food Science and Technology
    Journal Title Details:
    30 : 84-91

    36. Traceability and ethical concerns in the UK wheat-bread chain: from food safety to provenance to transparency

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barling, David (author), Sharpe, Rosalind (author), and Lang, Tim (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05836
    Journal Title:
    International Journal of Agricultural Sustainability
    Journal Title Details:
    7(4) : 261-278

    39. What can be gleaned from news coverage to improve science reporting and enhance public literacy about agricultural biotechnology in Ghana?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rodriguez, Lulu (author) and Lee, Suman (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    Ghana
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08721
    Journal Title:
    Journal of Agricultural and Food Information
    Journal Title Details:
    17(2-3) : 91-109

    40. What's in a name? The influence of persuasive communication on Florida consumers' attitude toward genetically modified food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08982
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 72-85